Google
Analytics 4

The clock is ticking, migrate to GA4 today

Let Algofy do the heavy lifting for you.

Universal Analytics final day is rapidly approaching. Google has announced that it will be sunsetting Universal Analytics on July 1st, 2023. After this date, your Google Analytics account will no longer report any data whatsoever. This means that the time to migrate to Google Analytics 4 is now. We will use our data driven and analytical approach to have your GA4 container operating to its fullest potential in just a matter of days.

Account Set up

Migration to GA4

Measurement

Guidance

First, we will set up your new GA4 container. Once it is created we will get it implemented on the website so it can begin to collect data.

After this, we will begin to migrate and create important things such as segments and audiences in GA4.

Next, we will work with you to identify the conversions and events that are important to your business. We will then handle all of the implementation for you.

Our team of Google Analytics experts are here to help you navigate GA4. We will help you use this powerful tool to improve and grow your business.

Why Ga4?

User-level data:

A business using GA4 can see
how many times a particular user entered a website, how long that user visited a page or item, and when that user converted.

Enhanced data collection:

Collect important data such as customer behavior and preferences from a variety of sources, such as your website and mobile app.

Automation &
Machine learning:

GA4 can notify you of any unusual activity on a website or app. GA4 also offers machine learning which automatically identifies trends and patterns in the data.

Cross-device tracking:

You can now see when a user visits a website on one type of device, makes some action such as adding an item to their shopping cart, and then completes a purchase on a another device.

Accessibility testing

We will conduct testing to ensure that your sites are usable and accessible for as every visitors and Client.

Case Study:

Giant Loop

Check out the way Algofy enhanced a motorcycle luggage brand’s performance by optimizing it's Amazon efforts and prioritizing customer experience.

+347%

Traffic

+321%

Revenue

+235%

Transactions

Growth Stories

FAQS

How soon should I start worrying about switching to GA4?

On July 1st, 2023, Universal Analytics will be officially shut down and will no longer track data. This means if you do not have GA4 implemented by then, you will be flying completely blind with out Google Analytics. This makes getting your new GA4 container set up before July critical.

What does the change from Universal Analytics to GA4 mean for goal tracking?

The tools we use to collect data about your website and its visitors to identify optimization opportunities and track progress include Google Optimize, Crazy Egg, and Google Analytics.Universal Analytics uses a very outdated session based model to collect data. It's code is over 15 years old. This means that it has become obsolete in recent years. This is where GA4 comes in. Where Universal Analytics was session based, GA4 is purely event-based, meaning you can see each and every event a user takes on your website. With its machine learning capabilities, it is also on the cutting edge of the cookieless world we are rapidly heading towards.

What is the data retention like?

In Universal Analytics the data retention is 26 months, in GA4 this window has shrunk to 14 months. After that 14 month period, the data you have aggregated will stay in standard reports, but the disaggregated data will no longer be available.

Will my favorite reports exist in GA4?

Google Analytics 4 has changed the way that we look at reports and data. In Universal Analytics we enjoyed pre-built reports, which made it quick and easy to find the data you needed to see. In GA4 these reports will need to be created by the user. Although this seems daunting, it will greatly improve the flexibility in what kind of data you want to see or report on.

Will the data from Universal still be accessible?