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LISS
With a lifelong passion for surfing, LISS faced the challenge of keeping gear organized. Traditional racks on the market tried fell short, so they decided to create an easier, better solution. Introducing the Spirit Rack!
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Geyser Systems
Geyser Systems has introduced an innovative shower system designed to meet the needs of outdoor enthusiasts, campers, van-lifers, and adventurers who require a portable and efficient way to shower while on the go.
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Aquaglide
Aquaglide is a brand specializing in inflatable water sports and recreational products. Founded in 1995, Aquaglide designs and manufactures a wide range of inflatable kayaks, paddleboards, boats, and accessories for water-based activities.
Broke Supply
Broke Supply is a brand specializing in premium accessories for horseback riding and equestrian lifestyles. Known for their commitment to quality, functionality, and design, Broke Supply creates a range of products including saddle pads, bridles, grooming tools, and riding apparel. The brand caters to both competitive riders and recreational enthusiasts, combining traditional craftsmanship with modern innovation to enhance the equestrian experience.
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Fishermen's Source
Fishermen's Source is a specialized retailer providing a wide range of fishing tackle and gear. They cater to both recreational and professional anglers, offering products that cover various fishing styles, from freshwater and saltwater fishing to fly fishing. Known for their extensive selection and competitive pricing, Fishermen's Source is a go-to destination for anglers seeking high-quality equipment and expert advice.
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VOID
VOID Cycling is a premium Swedish brand specializing in high-quality, stylish cycling apparel. Known for combining performance with contemporary design, VOID Cycling caters to both serious cyclists and lifestyle enthusiasts. Their product line includes a range of cycling jerseys, bib shorts, jackets, and accessories, all designed to offer superior comfort, functionality, and aesthetics on and off the bike.
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USWE
USWE (pronounced “you-swii”) is a Swedish company that specializes in designing high-performance hydration packs and backpacks. Their products are primarily targeted at athletes and outdoor enthusiasts who participate in activities like mountain biking, trail running, and off-road motorcycling. USWE is renowned for its patented No Dancing Monkey™ (NDM) harness system, which provides a bounce-free and snug fit, ensuring that the pack stays securely in place during vigorous activities.
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MODL
MODL is a company known for its innovative and versatile water bottle systems designed to cater to various outdoor and everyday activities. The MODL bottle is unique in that it can be customized with different modules (MODs) that serve various purposes, such as filtration, hydration, or storage. This modular approach allows users to adapt the bottle to their specific needs, making it a multifunctional companion for adventurers, athletes, and anyone with an active lifestyle.
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Orange Screw
Orange Screw is a company known for its innovative ground anchor solutions. The Orange Screw is a durable, lightweight, and highly effective ground anchor that serves various purposes, from securing tents and tarps to anchoring boats and outdoor furniture. It is particularly appreciated for its versatility and ease of use in different terrains, including sand, soil, and snow.
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Velomacchi
Velomacchi crafts premium, watertight motorcycle luggage with thoughtful ergonomics and rider-centric convenience features gracefully mated to designer good looks.
Morsel
Morsel is a Portland, Oregon-based company seeking to be an innovative outdoor accessory brand, focusing on creating better products through thoughtful design.
Feeder Creek
Feeder Creek offers high-quality, hand-tied flies at an affordable price. Their Kenyan artisans boast an average of over 20 years of experience in the fly-tying industry.
CVT
CVT is a home-grown family business that manufactures rooftop tents and other vehicle equipment for outdoor enthusiasts.
Rhino Skin Solutions
Rhino Skin Solutions is a Smith Rock-inspired line of skincare products for climbers.
Rhino Skin's organic, plant-based balms, creams, and sprays help to improve performance while mitigating and repairing the effects of sharp crimps and rough rock.
The Robert Axle Project
The Robert Axle Project makes thru-axles for bikes allowing cycling families, adventurers, commuters, and enthusiasts to enjoy traveling by bicycle without leaving their cargo behind.
Zealios
Zealios provides endurance athletes with performance body and hair care products, including sunscreen, chamois cream, swim shampoo, conditioner, and body wash.
Blackstrap
Blackstrap is a brand that sells outdoor apparel, ranging from balaclavas, goggle covers, and base layers during their peak winter season to daily tubes and headbands throughout the summer.
Puffin
Puffin creates unique koozies modeled after outdoor wear (life vests, flannels, jackets, vests, parkas, sleeping bags, etc.).
Giant Loop
Giant Loop's adventure motorcycle packing systems shave pounds of metal from adventure touring vehicles compared to typical moto hard luggage.
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Moon
MoonShade is a portable vehicle awning that offers reliable coverage to your outdoor site, day or night.
EarthCruiser
Earthcruiser designs, engineers, and manufactures the world's most accomplished overland adventure vehicles.
You launch a new product, no one seems to appreciate it.
Or maybe you create a seasonal product that flies off the shelves during winter or summer, but revenue plummets during the off-season.
As an outdoor business owner, you hope your audience is just as passionate or excited about whatever problem it is you’re trying to solve, but sometimes, you just don’t see the growth you expected.
Don’t be mistaken, though.
The challenges of scaling your business aren’t specific to a niche like biking, climbing, skiing, snowboarding –you get the point–  it can happen to anyone.
So, why exactly is it so damn difficult to tackle and navigate scaling your outdoor business?
Well, for starters, there are plenty of ways to go wrong and extra hurdles you have to jump through that unfortunately, businesses in other industries don’t.
It’s unfair, but hey, you chose this life (and there’s a reason you did, after all).
If you run a quick Google search for “bikes” or “hiking gear” or “snow boots,” you know just how oversaturated the outdoor industry can be.
Next problem?
People who just don’t understand how your product could change their hike, camping experience, or hey, maybe even their life.
Again, there’s a strategy for that. It’s called proper segmentation and a comprehensive audit and analysis of the people you’re trying to target.
And another problem?
Dumping your ad spend on things that just aren’t working.
Whether it’s poor performing ad creatives or a website that lacks converting elements, you could spend millions, but without the basics, you’ll just keep seeing numbers that disappoint.
Perhaps you even have an agency right now that’s supposed to be delivering, and they’re just… not. Part of that can be a lack of experience with outdoor brands, which, as we mentioned, face their own set of unique challenges.
No matter the situation you’re in, there’s hope (and a lot of potential sales) in your future.
We’ve got years of experience navigating the outdoor industry, meaning we’re not leading you blindly with a strategy that works for food & bev brands or apparel brands and hoping it works for you. It means taking a real look at industry metrics, highlighting your areas of improvement, and crafting a strategy, from testing to implementation, that’s guaranteed to deliver results. So, with all that being said, stop feeling stuck between a rock and a hard place, draining your hard-earned dollars, or hoping to survive the next off-season.
Give us a call to see how we can get started transforming your revenue and reaching new heights.
