Dashboard
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Resources
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Smart Bidding
- The importance of conversion history and how smart bidding strategies use product information signals and Google Ads data to train the algorithm
- Tips on how long you should wait between creating campaigns and making changes to budgets and targets
- Options for smart bidding strategies and how to choose between maximizing conversions and conversion value and target CPA and ROAs
- Best practice tips, including frequently asked questions about bidding strategies and how to narrow down the best choice for your business goals
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Amazon PPC Advertising Essentials
- Differences between ad placement on the search results page and product detail page and attributes of both locations
- Campaign management strategies and approaches to targeting consumers during the awareness, consideration, and eventual purchasing stages
- How to choose between sponsored product automatic campaigns, sponsored product category campaigns, sponsored brand campaigns, and sponsored product keyword campaigns with examples
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Google Ads
- Changes in the upper funnel, an emphasis on creatives, and a review of ad formats like responsive display ads and gallery ads
- How to set and create smart campaigns and bidding strategies, as well as the role of automation in optimizing campaigns
- Cross-channel strategies to run ads and manage performance across multiple platforms like Amazon and Facebook
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