Scaling Dreams: The Transformation of CVT and Its Acquisition by Gathr Outdoors

Meet CVT

A modest workshop, a shared passion, and a vision for something bigger – that’s how Cascadia Vehicle Tents (CVT) started. Bobby and his co-founder, Jamie, set out with a dream: to create high-quality rooftop tents that would make outdoor adventures more accessible and enjoyable for everyone.

What we did for them

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Hear from the CVT team

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Bobby | Owner, CVT
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Despite their dedication, Bobby and Jamie encountered significant challenges: limited resources, a lack of expertise in the online world, and the unpredictable nature of a seasonal market.
They needed a partner that could scale their business. So, we built a relationship grounded in openness, flexibility, and responsiveness. This allowed them to focus on perfecting their products while we handled the marketing and e-commerce strategy.

What we did for them

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ADS

We started by first addressing the immediate issues CVT was facing. Competitors were hijacking their search results, causing them to lose potential sales.

“The first priority for any effective ads strategy is to defend your brand.”

Charlie Becker

Algofy Outdoors Co-Founder & Paid Media Expert

What we did:

  • Launched branded ads - to ensure CVT’s name stayed at the top, recapturing significant market share.
  • Created targeted Search and Shopping campaigns - tailored these to specific vehicle types and outdoor needs, making sure the ads really hit home.

But we didn’t just stop there…
We knew the heart of CVT was based in Bend, so we:

  • Focused on making local ads that boosted awareness of their physical locations and strengthened community ties.

“The first priority for any effective ads strategy is to defend your brand.”

Charlie Becker

Algofy Outdoors Co-Founder & Paid Media Expert

COMMUNITY

We continued to expand local marketing efforts by recommending the brand to host community building events. Some options we explored were hosted events and local outdoor activities to make sure CVT was a name everyone in the community could be proud of.  Beyond their hometown, we extended their reach nationwide, sharing the spirit and values of CVT with outdoor enthusiasts far and wide.

But how did we do that?

SEO

We first tackled significant SEO issues on CVT’s website, enhancing its visibility in search engines.
We didn't stop at technical fixes; we also focused on building brand awareness, by creating regular & high-quality blog posts, such as this one and boosted the site with valuable content that closely resonated with outdoor enthusiasts.

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CIAI

Using our proprietary Customer Insights AI Report (CIAI), we crafted well-defined personas that allowed us to create ads that spoke directly to the audience.
These reports crawled ads, webpages, and Amazon listings for both CVT and their competitors.

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How does CIAI work?

It analyzes thousands of comments and categorized feedback into digestible clusters. Then, it provides insights into common pain points, positive feedback, and purchase motivations, enabling us to tailor our messaging to resonate deeply with potential customers.

The result of our full-funnel strategy was evident

+86%

Traffic

+100%

Transactions

+45%

Revenue

These impressive numbers set the stage for one of the most significant milestones in CVT’s journey:

An acquisition by Gathr Outdoors.

This achievement not only highlighted the strong market position CVT had built but also underscored the impressive growth they achieved with our strategic support.

Algofy’s comprehensive approach protected and enhanced CVT’s brand, leading to growth and a successful acquisition.

By the way…remember the $5,000 Harold started with?

Well, that turned into an exit of millions of dollars.

It seems that dreams crafted in a garage, with the right team, right tools, and vision, can bring you there.

Ready to scale?

Book your FREE 30-minute strategy session now

Do you have the vision and product to achieve remarkable growth? We have the tools, the team, and the experience to help you get there. Let’s start your journey to success!

Book your FREE 30-minute strategy session now

Do you have the vision and product to achieve remarkable growth? We have the tools, the team, and the experience to help you get there. Let’s start your journey to success!

What we did