Search Engine Marketing

Transforming customer intent from Google and turning it into sales

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Powerful Tools for Outdoor Brands

Every day we use robust analytics via Algofy Insight and the most powerful AI platform in the world – Google – which allows us to automate thousands of advertising adjustments each day based on your brand’s KPIs and the changing competitive landscape. All of this is in the hands of Algofy’s team, which has experience scaling outdoor brands.

Managed Ad Spend
Average Increased Revenue
Outdoor Brand Partners

Market Analysis




With powerful tools we perform a thorough review of your niche’s competitive landscape to understand market size, category trends, and opportunities for your brand.

Performance reporting dashboards and powerful analytics via Algofy Insight are provided to give you a total view of performance that goes beyond the numbers on an ongoing basis.

Through our unique optimization process and powerful AI, we have the ability to control bids for every gender, age group, household income, zip code, time of day, device (and more!).

Our blend of tools, analytics, and reporting are focused on one thing: your KPIs. Aligning all of our efforts on your goals helps find the path of least resistance to scale sales for your site.

What We offer

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Search Ads

Ensure your products and services are visible to your target audience by having Google display text ads among search results.
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Shopping Ads

Show your products visually at the top of Google’s search results where customer intent is the highest.
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Google Display Ads

Be in your customers’ field of view with visual ads that appear in the articles, videos, and websites they browse.
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YouTube Ads

Reach your customers on the most popular online video sharing platform and reap the benefits!
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Bing Ads

Add new customers by targeting people who search for products and services on the world’s second largest search engine.
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Feed Management

Let Algofy monitor, organize, and manage product feeds for your sales channels to increase their efficiency.
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Market Entry

Leverage Algofy’s global reach by replicating your success in new markets to add incremental sales to your bottom line.

Case Study:


Find out how Algofy assisted at building up an overlanding brand from a Kickstarter campaign to a highly trafficked site and successful ecommerce platform.

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Lead Generation
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  • Revenue
  • Ad Spend
  • Our Costs
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How do you choose which keywords to use?

We first use Algofy Insight to analyze a given market segment’s search volume, costs, and relative competition across relevant search terms. Algofy Insight groups these terms into themes which we use to build out a draft keyword targeting structure based on intent. We then review this structure with our partner brand for input based on their market expertise prior to launch.

Can you help normalize sales to adjust for seasonality?

Many outdoor brands experience drastic shifts in sales from peak to offseason. Depending on the category, increasing ad spend can certainly help compensate for volatility, but this often comes with sacrificing ROI due to decreased market demand. At minimum, our advanced analytics can help project needed inventory ahead of time in order to maximize returns throughout the year.

How does your performance pricing work?

Simply, we heavily lean on commission-based pricing with low or no fixed fees, meaning when you win, we win. We bake in your KPIs and make our pricing structures customizable to the partner brands we work with, offering some flexibility on the relationship between term length, fixed fees, and commission percentages. We’ll do an assessment during the audit and offer a proposal on pricing at that time.

Are you ready to grow?

Get in touch

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The Algofy team have proven themselves to be invaluable partners to EarthCruiser in expanding both our brand reach and product demand in a strategic, data-driven manner.


Marketing Manager