Email marketing should account for

25-35%

of your total revenue.

Read that again. Around a third of your revenue should come from your email efforts.

We’ve generated
over $1.1M in EMAIL revenue
for our clients

And now, we’re sharing some of our best, most effective email marketing templates.
Use these for campaigns or in automation flows. The heavy lifting is done, so you can just copy and paste the template into Figma and insert your brand info.

Promotional

Promo emails can make the difference between having a really good sale turnout or a flop. Use them to announce/remind about sales, discounts, and offers. There are three key elements to create a successful promo email:
  • Make your sale obvious and clear (hint: it should be the first thing subscribers see).
  • Use urgency or scarcity messaging.
  • Use a clear CTA and tell your customers exactly how they can redeem your offer (Do they need a code? Or is the discount automatically applied at checkout?).

Get This Figma Template

Open rate: 60.3%
Click rate: 15.7%
Revenue: 15.3% increase
ROI: 209.81%
Open rate: 59.7%
Click rate: 3.3%
Revenue: 26.8% increase
ROI: 573.21%

Copy to Figma

Educational

Do your subscribers need some additional info on how your product works? Would they benefit from a gear guide to help them shop? Educational emails are designed to provide value for your customers. They help build relationships and trust. No trust = no sale. Their key elements are:
  • Use a strong hook to keep readers interested.
  • Include a clear CTA about what action you’d like them to take after reading.
  • Make sure the content is actually value-adding/helpful - subscribers will see right through fluff (ask yourself: did I actually learn something new after reading this?)

Get This Figma Template

Open rate: 47.3%
Click rate: 6.0%
Revenue: 12.8% increase
ROI: 803.54%
Open rate: 54.2%
Click rate: 2.1%
Revenue: 5.2% increase
ROI: 448.85%

Copy to Figma

New Arrivals or New Product Launch

Got a new product launching? These emails are key to a successful launch. You can use them to tease before a launch and when the product actually launches (we recommend doing a mix of both). Be sure to include these elements:
  • Build hype and excitement - tell them why your product is cool (include benefits).
  • Include social proof (reviews/testimonials from early users).
  • Tell them how to shop & lead them directly to the product page.

Get This Figma Template

Open rate: 53.0%
Click rate: 4.7%
Revenue: 5.6% increase
ROI: 492.08%
Open rate: 53.4%
Click rate: 12.7%
Revenue: 20.9% increase
ROI: 768.11%

Copy to Figma

Back in Stock

Almost every business faces stock issues at some point. Turn this into an exciting email campaign and freshly-stocked items will fly off your shelves. There are two ways to approach this email. You can use it as more of a “pre-order email” to secure purchases while you’re waiting for stock or use it to announce new stock. Either way, be sure to:
  • Emphasize urgency and scarcity (you’re popular and don’t be afraid to show it).
  • Get your segmenting right - if you have a list of people who clicked “notify me when back in stock” then be sure to make a dedicated campaign for them and another one for the rest of your list.
  • Include a clear CTA that leads to the product.

Get This Figma Template

Open rate: 59.3%
Click rate: 1.4%
Revenue: 4.9% increase
ROI: 380.15%
Open rate: 67.6%
Click rate: 4.8%
Revenue: 12.8% increase
ROI: 383.23%

Copy to Figma

Product Highlight

Have a star product? Or want to show off some cool features? A product highlight email will put your product front and center for subscribers. You can focus on a single product or highlight 2-3 of them. Your pick. Just be sure to:
  • Include social proof (reviews, testimonials, UGC, PR, etc.).
  • Tell or show your customers why they need it through convincing copy and visuals.
  • Include clear CTAs that lead directly to the product(s).

Get This Figma Template

Open rate: 58.1%
Click rate: 2.5%
Revenue: 8.8% increase
ROI: 289.55%
Open rate: 43.9%
Click rate: 1.0%
Revenue: 50.5% increase
ROI: 214.10%

Copy to Figma

Before & Afters

Email marketing is a crucial part of scaling your brand. By using an effective email capture pop-up or form on your website, you’re able to keep people in your sales funnel that might not be ready to purchase when they first come in contact with your brand (AKA less leakage).
The New Results:
Click rate:
240% increase
Revenue:
294% increase
The New Results:
Click rate:
101% increase
Revenue:
40% increase
The New Results:
Click rate:
200% increase
Revenue:
65.5% increase
The New Results:
Revenue:
59.6% increase

Hear it from our numbers

+25%

Avg. Open Rate Increase

1M+

Email Revenue Generated

500K+

Emails Sent

If you want to crush email marketing

Start with a free 360º audit

The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...
The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...

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