Promo emails can make the difference between having a really good sale turnout or a flop. Use them to announce/remind about sales, discounts, and offers. There are three key elements to create a successful promo email:

Do your subscribers need some additional info on how your product works? Would they benefit from a gear guide to help them shop? Educational emails are designed to provide value for your customers. They help build relationships and trust. No trust = no sale. Their key elements are:

Got a new product launching? These emails are key to a successful launch. You can use them to tease before a launch and when the product actually launches (we recommend doing a mix of both). Be sure to include these elements:

Almost every business faces stock issues at some point. Turn this into an exciting email campaign and freshly-stocked items will fly off your shelves. There are two ways to approach this email. You can use it as more of a “pre-order email” to secure purchases while you’re waiting for stock or use it to announce new stock. Either way, be sure to:

Have a star product? Or want to show off some cool features? A product highlight email will put your product front and center for subscribers. You can focus on a single product or highlight 2-3 of them. Your pick. Just be sure to: