Giant Loop: $5K, a Garage, and a Community – Scaling to Millions on Amazon & DTC

Meet Giant Loop

In 2008, with a modest $5,000 in savings and a small garage in Bend, Oregon, Harold set out on a mission. Frustrated by the bulky and impractical motorcycle gear available, he envisioned something different—a line of lightweight, efficient packing systems tailored for the adventurous spirit of off-road motorcyclists.

What we did for them

AmazonWebCROAds & email
Video Placeholder
Paolo - Giant Loop Marketing Manager
Despite the initial success of his products, Harold found it challenging to reach a broader audience. The loop wasn’t that giant yet. He realized that to grow his business, he needed to step into a larger arena.
This vision gave birth to Giant Loop, a brand that soon became synonymous with quality, innovation, & adventure. However, even the most exceptional products can go unnoticed without the right exposure. (hint: Algofy incoming soon)

What we did for them

AmazonWebCROAds & email

Amazon set-up and expansion.

Harold partnered with us to take Giant Loop to the world’s largest marketplace: Amazon. We started by honing in on product listings,  optimizing for Amazon's search algorithm. High-quality images and engaging descriptions were added to attract and inform customers.

What we did:

  • Expanded Giant Loop's Amazon catalog.
  • Aligned new products with their direct-to-consumer (D2C) offerings.
  • Designed a Storefront with A+ Content to enhance the shopping experience.
  • Targeted Amazon Sponsored Ads to drive conversions.
  • Enrolled in an Amazon Post to boost brand awareness and organic traffic.

What we did:

  • Expanded Giant Loop's Amazon catalog.
  • Aligned new products with their direct-to-consumer (D2C) offerings.
  • Designed a Storefront with A+ Content to enhance the shopping experience.
  • Targeted Amazon Sponsored Ads to drive conversions.
  • Enrolled in an Amazon Post to boost brand awareness and organic traffic.

The results? Well, here we go…

Amazon revenue skyrocketed by 321%, traffic surged by 347%, and transactions increased by 235%. The customer base grew by 40%, with a rise in repeat customers. Giant Loop was making more money and could now expand its product collection. The Loop started to get bigger...

+347%

Traffic

+321%

Revenue

+235%

Transactions

It was time for another upgrade.

WEB

With Amazon doing well, we shifted the focus to Giant Loop's website. We started with a complete redesign, focusing on better navigation, a fresh look, and making it mobile-friendly.

Before

After

CRO

Then, we began with conversion rate optimization (CRO). CRO tests helped us find changes that increased sales and kept visitors on the site longer.

+ 37K

New Customers

+ 32%

Conversion Rate

+ $200K

Year Growth

1,200

Reviews

But what’s the point of having a great website if hardly anybody sees it?  Well…that’s just a waste. So…

ADS & EMAIL

Next, we needed to drive traffic to the updated website and engage customers effectively. Targeted email campaigns through Klaviyo were created to re-engage existing customers and attract new ones. Continuous A/B testing improved email performance, leading to higher open rates and sales.

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47.8%

Open Rate

6.1%

Click Rate
Next, we needed to drive traffic to the updated website and engage customers effectively. Targeted email campaigns through Klavyio were created to re-engage existing customers and attract new ones. Continuous A/B testing improved email performance, leading to higher open rates and sales.

5191

Purchases

13

ROAS

1.61

CTR

181

Purchases

4

ROAS

0.24

CTR

22

Purchases

8.72

ROAS

0.31

CTR

100

Purchases

4.11

ROAS

0.3

CTR

48

Purchases

4.17

ROAS

0.5

CTR
Social media ads were crafted using insights about the customers and well-defined personas. These ads spoke directly to the audience, boosting engagement and sales. We reached motorcyclists where they were, using visuals and words that matched their adventurous spirit.
Social media ads were crafted using insights about the customers and well-defined personas. These ads spoke directly to the audience, boosting engagement and sales. We reached motorcyclists where they were, using visuals and words that matched their adventurous spirit.

The Results?

More efficiently driven traffic

Higher conversion rates

Strategic email marketing

A highly engaged community of riders

= MORE MONEY

Speaking of community…

As Giant Loop's brand recognition grew, they began hosting events and building a community of loyal riders. The transformation was complete. Giant Loop was no longer just a local favorite but a recognized leader in the motorcycle gear industry.

By the way…remember the $5,000 Harold started with?

Well, that turned into an exit of millions of dollars.

It seems that dreams crafted in a garage, with the right team, right tools, and vision, can bring you there.

By the way…remember the $5,000 Harold started with?

Well, that turned into an exit of millions of dollars.

It seems that dreams crafted in a garage, with the right team, right tools, and vision, can bring you there.

So…that’s the blueprint

Do you want to get there faster?

We know the road, we have the tools and the people. Do you have the vision and the product necessary to take your business to 7 figures and beyond? Book your FREE 30-minute strategy session now!

Do you want to get there faster?

We know the road, we have the tools and the people. Do you have the vision and the product necessary to take your business to 7 figures and beyond? Book your FREE 30-minute strategy session now!

What we did

Algofy, your first choice in digital marketing for the outdoor industry.
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