For Most E-Commerce Brands,
Q4 Represents 30% Of Their Annual Revenue

Without a strong strategy, this golden opportunity could easily slip away.

Average 1.9%

Average Conversion Rates

Up to 70%

Cart abandonment rates, during high-traffic periods

Increase by 20-30%

Cost per acquisition increases during this period due to fierce competition

You’ve got a lot on the line. To succeed in this Q4, you need to lock in every element.
But before we get into the strategy, why should you listen to us?

TO DATE we’ve done more than  $500 million in Q4 revenue  for our clients

Get it right, and this quarter will set you up for record-breaking growth. Fail, and you risk falling behind your competition when it matters most.

✏️ Content

💰 budgeting

1. EMAILS

Design automated holiday sequences that nurture, engage, and convert.

Pro Tip #1:

Create Black Friday / Christmas / Cyber Monday themed pop-up

Recommended - Ideally update the offer on your email flows to match these 3 flows:

Welcome Flow
Checkout Abandonment Flow
Add to Cart Flow

Pro Tip #2:

Use the power of email pop-ups

Pop-ups are a powerful Q4 tool, driving quick action during high-traffic periods. Holiday shoppers seek quick deals, limited offers, and exclusive discounts, and well-timed pop-ups help capture emails, showcase free shipping, or highlight last-minute deals.

Don’t wait until Black Friday to engage. Start warming up your list weeks before the sales hit with a “VIP Access” campaign or “Early Bird” offers. Build hype while getting people ready to convert.

2. CREATIVES

How to capture and convert attention in a crowded holiday market.

Pro Tip #1:

Seasonal Creative Refresh - WRAP YOUR BRAND

Update your ad visuals to reflect the season/holiday.

Don’t forget to tailor your message to resonate with gift buyers:

emphasize speed (fast shipping)
trust/testimonials
urgency (limited-time offers)

Pro Tip #2:

Test Ad Variations Fast - SPEED IS CRUCIAL

Q4 isn’t the time for “set and forget” ads. Test multiple ad variations with different hooks, angles, and formats.

Pro Tip #3:

Re-create your best-performing ads disguised for the holiday spirit

3. WEB PAGES

Disguise your Website & Landing Pages and you will convert like crazy

THE FORMULA

(Speed + Clarity + Urgency) x Design = $

Just like people wear costumes for the holidays, your website needs to dress up too. It should reflect the season, be fast & functional, and deliver exactly what Q4 shoppers want. Here's how to do it:

Faster Pages

A 1-second delay can drop conversions by 7%. Compress images, reduce redirects, and make sure your pages load instantly to keep shoppers engaged, especially during the holiday season.

Clear Navigation

Make sure shoppers can find deals, add items to their cart, and checkout in just a few clicks.

Urgency

Scarcity sells. Use low-stock alerts and countdowns to push customers to act fast before the deal is gone.

scroll down to see all

Increase Conversion Rates by 30% by using hyper-targeted LPs

B. Q4 Foundation

Plan smarter, not harder

Before we dive into budgeting specifics, here’s what you need to do right now:

Secure your inventory early to avoid holiday shortages and delays.
Communicate shipping deadlines clearly to your customers to manage expectations.
Hire seasonal staff in advance to handle increased orders and customer service needs.

Budget Allocation

1. Allocate 50% of Your Budget to the Days Leading Up to Key Promotions

The days just before major sales events like Black Friday or Cyber Monday are critical for driving awareness and building audiences. This is when you should be filling your funnel with potential buyers who will convert when the sale hits.

2. Spend the Remaining 50% During the Promo Days

This is when the bulk of your sales will occur. Focus on high-intent retargeting, flash sales, and promoting exclusive deals. Ensure your ads are hyper-targeted and aligned with the urgency of the sale

PRO TIP #1: Build Audiences Before Q4

Start audience-building campaigns before Q4 even starts. Invest in video views, engagement ads, and content that warms up your audience. The goal is to prime your potential customers so they’re ready to buy when the big day arrives.

PRO TIP #2: Increase Ad Spend During Peak Hours

Increase your ad spend during peak shopping hours, such as evenings and weekends, when users are most likely to be active. This maximizes visibility when people are ready to purchase.

Email Marketing with Q4

Start with a free 360º audit

The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...

Outdoor Brands:

Achieve Record-Breaking Q4 Sales

For Most E-Commerce Brands,
Q4 Represents 30% Of Their Annual Revenue

Without a strong strategy, this golden opportunity could easily slip away.

Average 1.9%

Up to 70%

Increase by 20-30%

TO DATE we’ve done more than  $500 million in Q4 revenue  for our clients

A. Q4 Secret Weapons

Targeted Emails, Creatives, and Landing Pages

1. EMAILS

Pro Tip #1:

Pro Tip #2:

2. CREATIVES

Pro Tip #1:

Pro Tip #2:

Pro Tip #3:

3. WEB PAGES