Velomacchi
Velomacchi crafts premium, watertight motorcycle luggage with thoughtful ergonomics and rider-centric convenience features mated gracefully to designer good looks.
Google Ads • Social Ads • Creative
About
Velomacchi dealt with supply chain issues that crippled its direct-to-consumer sales during the pandemic. When Velomacchi gained the inventory, it needed to rediscover its target audience online quickly to make up for lost time. That's where we came in.
![Launching Goal-Focused Ads for a Motorcycle Luggage Brand](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/625438b3ccb582b8eb2ffb17_velomacchi_1.jpeg)
![Launching Goal-Focused Ads for a Motorcycle Luggage Brand](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/625438b3ccb582b8eb2ffb17_velomacchi_1.jpeg)
Our Strategy
- Launched branded ads to protect search results from competitors
- Segmented Search targeting for specific high-quality motorcycle backpacks
- Retargeted Campaigns on Facebook and Instagram based on various intent levels
- Launched Facebook prospecting campaigns to target brand's lookalike customers
- Structured A/B Ad testing to optimize creative results
![Launching Goal-Focused Ads for a Motorcycle Luggage Brand](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/625438b3ccb58276eb2ffb16_velomacchi_2.jpeg)
![Launching Goal-Focused Ads for a Motorcycle Luggage Brand](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/625438b3ccb58276eb2ffb16_velomacchi_2.jpeg)
System that works
Bouncing back to excellent DTC sales after a supply chain disruption is a challenge that can be overcome by introducing scroll-stopping and funnel-specific creative assets to engage users and drive conversions. We used structured A/B testing of these assets and outdoor lifestyle audiences to continuously increase Velomacchi's ROI.
![Velomacchi](https://cdn.prod.website-files.com/625438b3ccb58270882ff9aa/625438b3ccb58249452ffb1b_velomacchi_3.jpeg)