Blackstrap
Blackstrap is a brand that sells outdoor apparel, ranging from balaclavas, goggle covers, and base layers during their peak winter season to daily tubes and headbands throughout the summer.
Google Ads • Meta Ads • Creative • CRO
About
With its Civil Mask product line of facemasks, Blackstrap experienced a strong 2020 due to the pandemic. However, it wanted to build on this success by expanding and selling more of its snow and summer product lines. We were tasked with standing out among companies like Buff, Burton, and Bula—brands with a long-term market presence in a competitive niche.
Our Strategy
- Segmented non-branded keyword strategy.
- Increase visibility and focus on top-converting SKUs.
- A/B testing images and landing pages to maximize profitability.
- Seasonality planning and market trends analysis.
- CRO strategies to increase conversion rate.
- Leverage structured creative and outdoor lifestyle audience testing.
System that works
Conversion Rate Optimization is one of the most effective comprehensive strategies to understand consumer behavior and make the most appropriate decisions. By implementing CRO, we improved ad strategy and maximized its impact, ultimately leading to an increased conversion rate and added revenue.
