Morsel

Morsel is a Portland, Oregon-based company seeking to be an innovative outdoor accessory brand, focusing on creating better products through thoughtful design.

+81%
Traffic
+73%
Transactions
+77%
Revenue

Amazon

About

Morsel's flagship product, the Morsel Spork, is a part-spoon, part-fork, and part-spatula, making it the ideal utensil for hiking and on-the-go enthusiasts.

Building Up an Outdoor Brand’s Competitive Edge on AmazonBuilding Up an Outdoor Brand’s Competitive Edge on Amazon

Our Strategy

  • Perform a thorough competitive landscape analysis to identify opportunities in the market.
  • Use Algofy's AI advertising platform to set smart bidding rules based on the brand's goals.
  • Defend sponsored placements at the top of search results for branded keywords.
  • Target popular non-branded category keywords to compete for market share.
  • Launch sponsored video and display campaigns to help stand out in a competitive category.
  • Target sponsored placements on competing product pages to win customers away from other brands and grow market share.
Building Up an Outdoor Brand’s Competitive Edge on AmazonBuilding Up an Outdoor Brand’s Competitive Edge on Amazon

System that works

A competitive landscape analysis creates a solid foundation for a brand's growth on Amazon. At Algofy, we use our proprietary AI advertising tool to support the company's efforts in achieving its goals by setting matching bidding rules. We also launched effective video and display campaigns that ensured the improvement of Morsel’s market share.

Morsel

more Growth Stories

Ecommerce
+25%
Total Sales
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Ecommerce
+75%
Transactions
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Ecommerce
+198%
Revenue
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Ecommerce
+57%
Transactions
No items found.
Amazon
+235%
Transactions
No items found.
Ecommerce
+210%
Revenue
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Lead Generation
+109%
Leads
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Get in touch

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The Algofy team have proven themselves to be invaluable partners to EarthCruiser in expanding both our brand reach and product demand in a strategic, data-driven manner.

Mary

Marketing Manager