Aquaglide

Aquaglide is a brand specializing in inflatable water sports and recreational products. Founded in 1995, Aquaglide designs and manufactures a wide range of inflatable kayaks, paddleboards, boats, and accessories for water-based activities. Known for its durable, high-quality materials and innovative designs, Aquaglide caters to both recreational users and professional athletes. Its products are popular among water sports enthusiasts, offering versatility, portability, and ease of use for activities such as kayaking, paddleboarding, and floating.

10%
Conversion Rate
29%
ARPU

CRO

About

Aquaglide is a brand specializing in inflatable water sports and recreational products. Founded in 1995, Aquaglide designs and manufactures a wide range of inflatable kayaks, paddleboards, boats, and accessories for water-based activities. Known for its durable, high-quality materials and innovative designs, Aquaglide caters to both recreational users and professional athletes. Its products are popular among water sports enthusiasts, offering versatility, portability, and ease of use for activities such as kayaking, paddleboarding, and floating.

Optimizing Website Usability for Improved ConversionsOptimizing Website Usability for Improved Conversions

Our Strategy

- Strategy focused on improving Aquaglide's website navigation and brand-related content
- Optimized website with clear headings, CTAs, and navigation links
- Added local and outdoor-related content to enhance brand mission
- Achieved quick improvements in CVR (Conversion Rate) and APRU (Average Revenue Per User)

Optimizing Website Usability for Improved ConversionsOptimizing Website Usability for Improved Conversions

System That Works

The strategy implemented with Aquaglide underscored the importance of prioritizing the customer journey by optimizing website usability and enriching content. Through clear headings, calls-to-action, and improved navigation, customers could navigate the website effortlessly, leading to increased product visibility and higher conversion rates. Additionally, incorporating brand-focused and outdoor-related content fostered stronger customer connections, enhancing brand perception and engagement. The strategy's success was evidenced by rapid improvements in conversion rates and average revenue per user, highlighting the significance of aligning website enhancements with customer needs and brand identity.

Aquaglide

more Growth Stories

Ecommerce
+25%
Total Sales
No items found.
Ecommerce
+75%
Transactions
No items found.
Ecommerce
+198%
Revenue
No items found.
Ecommerce
+57%
Transactions
No items found.
Amazon
+235%
Transactions
No items found.
Ecommerce
+210%
Revenue
No items found.
Lead Generation
+109%
Leads
No items found.

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The Algofy team have proven themselves to be invaluable partners to EarthCruiser in expanding both our brand reach and product demand in a strategic, data-driven manner.

Mary

Marketing Manager