Facebook & Instagram Overview

• An overview of how advertising across Meta platforms like Facebook and Instagram functions 
• The basics for creating an account and optimizing it efficiently on Facebook and Instagram 
• Tips on placing your ad, testing creative formats, setting goal-specific strategies, and targeting various audiences
• The foundations of creating a campaign, ad set, and ad, and setting parameters at each level
• Implications of iOS14 and how privacy settings affect both the content you create and the way audiences interact with it

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